We want to make a brand friendly to every woman, regardless of look, size, shape or color.
My mom always told me that ‘clothing tells our story’.
My entire childhood was filled with the sound of my mom’s constantly moving sewing machine - she was a clothing designer and highly skilled tailor. Enticing and delicate traditional embroidery handicrafts and their creators’ intense concentration have greatly attracted me throughout my childhood.
I feel very closely connected with textures and fashion. Moreover, I’m very focused on choosing a career relevant to this field, and my family has a long tradition of involvement in this industry. Therefore, after graduating from business school, I decided to start this brand to achieve my goal of creating the most comfortable underwear and loungewear for women of all sizes. In addition, I’ve always wondered why basically all reputable brands make clothing ranging from XS to XL, as if they’re for Barbie dolls. However, the world has a highly diverse range of sizes, while people differ from each other, and should receive the same level of affirmation!
We’re entering a new era full of uncertainty. I know how difficult and costly it is to manage a brand that’s about twice the size of other brands. We clearly need to continually update our fabrics and techniques to meet different needs for each size, which has significantly increased our previous costs. Despite this, we’re very lucky to have an amazing team, outstanding factories, and excellent employees, to make everything possible.
It's time for the spotlight to fall on different girls. And that's why we are here now.