About us

We want to make a brand friendly to every woman, regardless of  look, size, shape or color. 

My mom always told me that ‘clothing tells our story’. 

My entire childhood was filled with the sound of my mom’s constantly moving sewing machine - she was a clothing designer and highly skilled tailor. Enticing and delicate traditional embroidery handicrafts and their creators’ intense concentration have greatly attracted me throughout my childhood. 

I feel very closely connected with textures and fashion. Moreover, I’m very focused on choosing a career relevant to this field, and my family has a long tradition of involvement in this industry. Therefore, after graduating from business school, I decided to start this brand to achieve my goal of creating the most comfortable underwear and loungewear for women of all sizes. In addition, I’ve always wondered why basically all reputable brands make clothing ranging from XS to XL, as if they’re for Barbie dolls. However, the world has a highly diverse range of sizes, while people differ from each other, and should receive the same level of affirmation! 

We’re entering a new era full of uncertainty. I know how difficult and costly it is to manage a brand that’s about twice the size of other brands. We clearly need to continually update our fabrics and techniques to meet different needs for each size, which has significantly increased our previous costs. Despite this, we’re very lucky to have an amazing team, outstanding factories, and excellent employees, to make everything possible. 

It's time for the spotlight to fall on different girls. And that's why we are here now.

We Care About How Products Are Made
And How People Are Treated 


These are values my colleagues and I hold, and they combine the value of our brand holds:

We produce premium products and sell at an affordable price.

We will treat you as a customer instead of a consumer.

We should take social responsibility and protect the environment as much as possible.

We hope every girl can love her mind and body.

We dream that there are more and more brands embracing and celebrating people's differences in the future.

And, we hope we are one of them.

“Thank you for reading our story, and for joining us to launch this brand.”

Possibity Without Limit


Lijun Wang